Trish Bear

CEO & President

Fiercely committed to authentic leadership, business excellence, and having a positive impact in the community.

I-ology Logo
1998 - Present
CEO & President

A Digital Transformation trailblazer with vast experience in healthcare innovation, board governance and digital marketing. Ms. Bear has spent the last 25 years helping organizations digitally transform, including overseeing the building and deploying of web-based technologies, as well as leveraging digital marketing to gain a competitive edge. She has expertise in board governance, finance, and 20 years of P&L responsibility.

A recipient of numerous industry awards and an active community leader, Ms. Bear is an established and well-recognized veteran within her community.

Ms. Bear has served in a variety of Board of Director roles, including Chairman of the Board, Vice Chairman, Governance Chair, Technology Committee Chair, and as a Trust Audit Committee member.

First Fidelity Bank Logo
2004 - Present
Board of Directors

First Fidelity Bank takes pride in its legacy as a community bank. Since 1920, we’ve been serving clients with the high level of individual care that community banks are known for, while using the same sophisticated technology as large national banks. An award-winning financial institution, First Fidelity Bank’s commitment to our clients’ personalized needs and to bringing the most advanced banking experience to the market sets us apart.

Ms. Bear is a current First Fidelity Board Director and has been serving since 2004. Ms. Bear is also a member of the following board committees: FFB Trust & Audit Committee (2010-current), Governance Committee (2012-current), and is the current Chairman of the Technology Committee (2017-current). 

American Heart Association Supporter
2011 - 2018
Board of Directors

The American Heart Association is a nonprofit organization in the United States that funds cardiovascular medical research, educates consumers on healthy living and fosters appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke.

Ms. Bear served as a Board Director from 2011-2016. During her tenure she was Board Chairman from 2014-2016, Vice Chairman role from 2012-2013, and Committee Chair for the Governance Committee from 2011-2013.

Special Olympics Arizona
2011 - 2018
Board of Directors

The mission of Special Olympics is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills, and friendship with their families, other Special Olympics athletes, and the community.

Ms. Bear served on the Board of Directors for Special Olympics of Arizona from 2007-2013. Ms. Bear filled the following roles during her time as a board director: Executive Committee Member from 2007-2013, Development Committee Chairman from 2011-2013, Chairman of Board of Directors from 2009-2010, Vice Chairman of Board of Directors from 2007-2008. Ms. Bear also served as Event Chair for the annual Breakfast with Champions in 2015.

Arizona Superbowl XLII Logo
2005 - 2008
Board of Directors

The SuperBowl Host Committee brings together the community’s top local business leaders, community representatives, tourism officials and football personnel around a common cause – making that year’s Super Bowl a historic experience both for visitors and for locals across the host state.

Ms. Bear served as a Board Director from 2005-2008.

2003 - 2009
Board of Directors

The Council was established in 2002 after the Arizona High Tech Industry Cluster merged with the Arizona Software & Industry Association. The Board of Directors provides strategic organizational leadership and works hard to establish the Arizona Technology Council as the leading trade association in the state. From overseeing the Council’s annual budget to strategically planning for the future, our board is committed to enhancing the tech sector’s presence in Arizona.


I-ology Celebrates Its 25th Anniversary

I-ology is pleased to announce its 25th year in business. Founded in 1998, I-ology is an award-winning digital transformation agency providing web-based products and application integration.

Ranking Arizona Ranks I-ology as the #1 Woman-Owned Business in the State

Ranking Arizona recognizes I-ology and Trish Bear as the 2021 #1 Woman-Owned Business in the state. Trish and the entire I-ology team is incredibly thankful for this recognition and for every individual that has contributed to our success.

I-ology Celebrates 22 Years of Business

Trish Bear, President and CEO, and the team celebrated 22 years.
  • Mailing Address:
    10645 N. Tatum Blvd.
    Suite C200-318
    Phoenix, AZ 85028
  • 480.850.2800