Swift Transportation won the Compass Award of Merit for their SwiftTrans.com site in the “Web-Based Sales and Marketing” category. This award recognizes the usability and experience the website presents for customers and employees of Swift Transportation. It is an honor to work with Swift and the award truly exemplifies the strategic efforts our teams took to produce this innovative site.
According to a release by the Transportation Marketing and Sales Association, “The Compass Awards Program continues to raise the standard of marketing innovation and sales performance in our industry,” said Jodi Cape, marketing manager for LeSaint Logistics, and the 2015 chairperson of TMSA Recognition Committee. “This is a coveted awards program that plays a meaningful role in raising the bar in this industry’s marketing and sales disciplines.”
From conception and wireframing to launch and ongoing updates, the I-ology team has worked closely with Swift to present a responsive design that puts careers, sales, marketing, transportation technology and employee access at the forefront of its user experience. Swift and I-ology work very closely, aligning their marketing and web initiatives together to ensure website users continue to have an optimal online experience.The awards program offers 14 submission categories ranging from integrated marketing and advertising campaigns to CRM solutions and product development. This year TMSA received nearly 80 entries from 35 companies and was judged by qualified sales and marketing executives in the transportation and logistics industry.
“We are very proud that Swift Transportation has been honored with this award,” said Trish Bear, CEO and President of I-ology. “Swift has been an exceptional strategic partner for years. This award validates that a collaborative strategic online process not only improves the online experience for customers and internal team members, but can also result in industry recognition from peers.”
We develop extraordinary digital experiences for your customers. For more than 25 years, I-ology has been passionately delivering digital transformation initiatives, and building web-based digital products that accelerate business growth. I-ology Services include: Digital Transformation Consulting, Digital Strategic Planning, Web-Based Application Development & API Integration, User Experience Design, Front-End Engineering & Back-End Platform Integration.