Sonora Quest Laboratories Marketing Campaign Earns Top Honors

The American Marketing Association, Phoenix Chapter (AMA Phoenix) recently announced the finalists and winners who submitted their best marketing campaigns from 2015. The association honored Sonora Quest Laboratories as number one in the integrated marketing campaign and new service category.

“Our marketing efforts to support the launch of My Lab ReQuest™ empowered consumers in Arizona to take control of their health,” said Christina Noble, Vice President Business Development of Sonora Quest Laboratories. “To date, thousands of Arizona consumers have utilized the Direct Access Testing service to order their own tests. We’re proud to continue the momentum and support the needs of the entire health care community.”

In conjunction with the Sonora Quest Laboratories marketing team, I-ology was proud to play a partnership role that helped promote the Direct Access Testing service through digital marketing efforts utilizing Facebook, Instagram and Google advertising initiatives.

“This is a thrilling honor for Sonora Quest Laboratories marketing and business development teams,” said Trish Bear, President and CEO of I-ology. “Sonora Quest Laboratories has been a close digital partner for many years and we’re proud to see these efforts recognized by some of the top marketing professionals in the state.”

About Sonora Quest Laboratories

Sonora Quest Laboratories, a joint venture between Banner Health and Quest Diagnostics (NYSE: DGX), is part of the nation’s largest integrated laboratory system with approximately 3,000 employees serving more than 23,000 patients every day throughout Arizona. Sonora Quest Laboratories is the market share leader in clinical laboratory testing in Arizona, performing more than 57 million diagnostic tests per year. Sonora Quest Laboratories offers a local comprehensive test menu which encompasses routine, molecular, prescription drug monitoring, cytogenetic, and pathology testing services. Ninety-eight percent of all testing is performed at our primary testing facilities located in Tempe, Tucson, Flagstaff, Prescott and Yuma. Sonora Quest Laboratories is accredited by the College of American Pathologists (CAP) which is the gold standard in laboratory accreditation, helping laboratories to maintain accuracy of test results and ensure accurate patient diagnosis. This accreditation ensures the highest standard of care for all laboratory patients as CAP inspectors examine laboratory staff qualifications, equipment, facilities, safety program and records, and overall management. www.sonoraquest.com.